La trampa del clic

The click trap
Director
Peter Porta
Country
Spain, France
Year
2024
Genre
Documentary
Scriptwriters
Peter porta
Production
Polar Star Films, Yuzu Productions
https://www.theclicktrap.com/
https://docsbarcelona.com/pellicules/the-click-trap

Storyline

The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, The Click Trap questions whether a safer, fairer and more transparent digital ad business is possible in the future.

Festivals & Academy awards and others

DocsBarcelona - International Documentary Film Festival 2024
Docs&Cat
Hot Docs 2024
Official Selection